About WayPar GW Trading LLC
WayPar is a Dubai based reputed company in international business representing brands from companies across the globe.
WayPar is positioned to deliver dynamic product solutions globally.
We act as an intermediary between worldwide companies and our customers strategizing, developing and delivering products from world-class companies and deploying them into ever-evolving markets across UAE, GCC, MENA, CIS, Africa, China & Indian subcontinent region with well-organized networks.
We focus on global and local companies planning to expand their footprints in regional markets by representing their brands.
Our product & service categories offering includes but is not limited to:
- FMCG (Food) & Private label brands (Beverages, Culinary, Biscuits, Cereals, Infant Milk Powder, HORECA pack etc.)
- FMG (Non-Food) (Beauty Skin & Hair care, Mother & Baby Care, Soap, Detergents, HORECA Pack etc.)
- Branded Products (Unilever, P&G, Henkel, Nestle, Ferrero, Kraft, Kellogg’s, Mars, Rani, PepsiCo, Coca Cola and many more – Mix FCL)
- Commodities (Rice, Sugar, Flour, Pulses, Spices, Instant Full Cream Milk Powder etc.)
- Trading, Distribution & Exports (General Trading, Hardware, Tools, DIY, Ceramics & Sanitary, Bldg. Construction Materials, Metal, Aluminum & Copper Scrap etc.)
- Auto Parts & Lubricants ( Vehicle Parts, Lubricants, Tires, Run flat, Rim, Wheel, Batteries, etc.)
- Consultancy & Advisory Services (Retail, Export, Finance, Mfg. etc.)
We custom design the expansion strategy for all our principals. We devise business strategies for our partners which helps them to introduce their products into the market as well as create a demand for their comprehensive range of products through relevant marketing strategies and effective distribution reach.
Our flexible and open approach, financial strength, extensive network, dynamic sales and marketing support team offer key benefits to potential partners, making WayPar an ideal and preferred partner of choice in UAE, GCC, MENA, CIS, Africa, China & Indian Subcontinent Region.
The main aim of WayPar is to build relationships with their customers based on management knowledge and certainty in the respective market with a commitment to deliver value products and services at competitive prices. We are committed to undertake constant improvement in every market segment we serve and to add tangible value to our clients, customers and vendors.
WayPar is committed to set new standards in procurement & developing brands across markets. We invest in winning brands that create value for distributors & end consumers.
WayPar strives to achieve excellence through all operations, from business solutions to distributing goods. This strong emphasis on excellence percolates down to every division and helps WayPar set a continual loop of satisfied customers which the company aims to infinitely serve.
A continued model of growth and development, WayPar recognizes the enduring value of a customer centric approach and its nonstop commitment to serve its customers easily sets the company apart from the competition.
Vision
To become a market leading products and services distributor with a distinguished reputation of delivering infinite excellence through operations and hence becoming the partner of choice for global principal companies.Mission
To continually provide excellent service to our clients by tailoring business strategies to fit their organizational goals as well as infinitely serving our end customers with genuine products on time at competitive price points.Values
- Partnership: Strong belief in long term mutually beneficial business relationships as a key to success of the organization
- Respect for individual team members-both internal and external business partner teams
- Integrity in dealing with partners and external entities like statutory authority and government institutions
- Transparency in all transactions with principal partners
- Customer centric approach
- Strong commitment to partners and customers in delivering on set objectives
Why WayPar?
WayPar is committed to help principal partners expand their distribution network across UAE markets without hefty investments in infrastructure and warehousing facility.
As a strong local business partner, we will help you evaluate and analyze existing competitors in market and provide value added services like:
- Registration of products with respective regulatory authorities of the respective countries
- Determine optimum pricing policies and identify opportunities for the brands
- Establish route-to-market strategy for distribution of products and services
- Ensure smooth importation procedure for all your consignments
- Develop sales and marketing strategies to drive penetration and consumption of brands
- Launch products and services through the relevant trade channels by leveraging strong customer relationships and data base of potential customers
- Establish a strong distribution network with the support of infrastructure and warehousing facilities
- A strong and committed sales and medical detailing field force to drive growth of the business
- Our flexible approach and financial strength to quickly adapt to changing economic environment
- Our passion, energy, enthusiasm and a strong sense of commitment and dedication to achieve business objectives
Management Team
The management team comprises of a set of intelligent, experienced and entrepreneurial individuals who have come together to set up a strong and innovatively driven organization. The team fulfils the commitments made to partners and customers by relying on their sharp business acumen and specific professional aptitude to manage WayPar’s diverse portfolio with dynamic ease.
Mr. Huneid Babat – Chairman / CEO
A highly accomplished senior management executive, Huneid Babat brings more than 25 years of progressive experience in the fields of finance, retail and operation management. Holder of a post-graduate degree in finance and accounts, he has held illustrious positions in Emirates Airlines / Dnata, Carrefour, R&C Arabia, AE Al Bawardi, Sellforce, Life Pharmacy, Alpha & Gaia / Robustrade among other leading multinational & local Companies in U.A.E. With very strong trade contacts and several close personal and professional liaisons, Huneid Babat leads the growth and expansion of WayPar’s trade and marketing divisions.
Mr. Murtuza Babat – Sales & Marketing Director
Youthful and exuberant, Murtuza Babat combines his educational qualification in International Business Management specializing in Advanced Marketing with his explosive creative competence to target customer bases appropriately. With a fresh eagerness to learn, he always devises novel solutions to reach maximum customers through various mediums in the most effective way. A self-professed tech geek, he spearheads all marketing efforts at WayPar and he is determined to ensure that the company reaches way par the pinnacles of success.